You’ve got to hand it to Apple. They do look after their customers well – at least this one they do!
You may remember I’d been having trouble with the boot-up of my 2013 iMac – yes, it’s at least 5 years old. It’s a powerful machine which I bought to do photo work and it’s been a delight, but the problems reported here …
I’ve now had an introduction to the SBOD
… had come back this month. After a couple of attempts to fix the problem myself, which I had assumed to be software problems, which involved me re-installing the operating system on a completely clean disk (ie I had to re-install all my data and applications from backup which was painless and automatic, but took a bit of time), I contacted their support via online chat, and after Traci had exhausted everything she could remotely, I was referred to the Genius Bar in the local Apple Store for an appointment that same day (actually 18:45 in the evening). A very competent and pleasant hardware technician (David) did “triage” on the machine and announced that the Fusion Drive was in fact faulty – it was a hardware problem.
And … they offered to replace and repair it at no cost to myself as I’d bought it from Apple, not elsewhere.
That’s the way to create brand loyalty. Thanks David. Thanks Apple Store, Cardiff.
I have to admit, the events of the past few weeks have made me look much more seriously at paying more for the IT services that I’ve taken for free up until now. Of course they’ve never been free, I’ve had to put up with the adverts and the email messages I don’t really want – alerting me to this deal, or that deal, and I’ve willingly put up with that as a price worth paying for the service I’ve been receiving. But two events have changed my mind, and moreover I feel the IT world is actually changing slowly as a consequence of the mistakes (to be exceptionally generous) of Facebook and Google; and the decision of Apple to switch more attention to Services, targeting this as their main income stream for the future, and not relying on Hardware alone.
So what were the earth-shaking events in the Harrison-IT-world? Well the first was Google’s announcement that having hidden the news of a potential security weakness in an API, for several months (presumably to secure their stock-market price at the time Facebook was struggling, and presumably also after ensuring that the potential breach was secured) they used this as an excuse to kill-off (sorry “sunset”) Google+ next August. Now this service was not the success Google hoped it to be, and most definitely has not generated the revenue they hoped it might, but for me, my family and for many communities (particularly of photographers – because of the close linkage to Google Photos) – it was a hugely valuable tool. Now, we have to look for another social media platform. It could be Google Photos – Google may have plans to “enhance” it to take on features from Google+, or it could be another platform, but it’s just a pain in the neck having to move off something we’re used to! Google have real history with “sunsetting” tools that people get used to using [Thanks to @MrSimonWood for this link.]
The second was Flickr’s announcement that they were going to limit their Free account to 1000 images – excluding those that were licensed under Creative Commons, which a lot of mine are. They are encouraging users to take out a Pro subscription to remove restrictions and allow more and larger images to be uploaded. This didn’t meet with the same “horror” feeling. I immediately felt that this was a decision that would secure the future long-term of the service under the new owners – SmugMug. [A feeling that I didn’t have when 500px made changes to their platform which led me to delete my account.] So I immediately subscribed and took advantage of the first-year discount price (still available for a few more days I believe).
So what am I saying. I’m saying that if there’s a service that I really want, and I really need some feeling that it’s going to be around for a while, I should pay for it. I wasn’t given that option by Google – shame on them; it appears I’ll never be given that opportunity by Facebook. Both of them are essentially marketing and advertising platforms. I don’t see either of them being able to develop a hybrid model as Flickr has been able to do.
This all makes Adobe’s Creative Cloud Photography Plan and Microsofts’ Office 365 seem so much more sensible. I’ll continue with the former, but decline the latter as my roots are now firmly planted in the Apple world where I look to see how they will develop their Service offerings in Music, TV, Home and Car fields.