A satisfying and pleasant end to a trying day.

You’ve got to hand it to Apple. They do look after their customers well – at least this one they do!

You may remember I’d been having trouble with the boot-up of my 2013 iMac – yes, it’s at least 5 years old. It’s a powerful machine which I bought to do photo work and it’s been a delight, but the problems reported here …

I’ve now had an introduction to the SBOD

… had come back this month. After a couple of attempts to fix the problem myself, which I had assumed to be software problems, which involved me re-installing the operating system on a completely clean disk (ie I had to re-install all my data and applications from backup which was painless and automatic, but took a bit of time), I contacted their support via online chat, and after Traci had exhausted everything she could remotely, I was referred to the Genius Bar in the local Apple Store for an appointment that same day (actually 18:45 in the evening). A very competent and pleasant hardware technician (David) did “triage” on the machine and announced that the Fusion Drive was in fact faulty – it was a hardware problem.

And … they offered to replace and repair it at no cost to myself as I’d bought it from Apple, not elsewhere.

That’s the way to create brand loyalty. Thanks David. Thanks Apple Store, Cardiff.